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About

About Social Media Week .

Social Media Week (SMW) is a leading media platform and worldwide event with local presence and global reach providing marketing insights and new technology trends. The Flagship Conferences are in London, New York and Los Angeles.

In 2018, SMW will be hosted for the first time in Zurich (SMWZ), the technology and innovation hub of Europe, on the 8th of November, at the TPC Studios. Social Media Week Zurich (SMWZ) is an independent Social Media Week event.

The 2018 global theme, “Closer” will explore the intensifying conflict between community and individualism, celebrating human connectivity and the power that technology provides in bringing the world closer together.

About LINK Institute .

The Blank Collar is an innovative news platform for the digitally curious in media, marketing and emerging technologies. The Blank Collar symbolizes today’s mindset, focusing on how technology impacts humanity and represents digital transformation from a human’s perspective. Humanizing work with the help of innovative technologies is what makes TBC a thought leader in the emerging digital culture.

The Blank Collar is owned and operated by LINK, the Swiss leader in market research with over 30 years of experience in data collection and analysis. LINK builds and engages audiences through market research and events. Our business operates at the intersection of media, marketing and technology.

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Venue .

TPC Studios, Fernsehstrasse 1-4, 8052 Zurich